Now before getting into specific digital skills about going digital, let’s know what they are. With people going online to do research, find information, and purchase goods and services more and more daily, companies, big and small, need people who can use, sell, and interact with their businesses online.

Digital skills is a necessity for businesses of all kinds looking to enhance brand awareness, provide outstanding social customer service, drive leads, and boost revenue. They enable people to create and share digital content, to communicate and collaborate, for problem-solving, and effective and creative self-fulfillment in life, learning, work, and social activities. There are now over 4.76 billion users on social media, while the average person uses 7.2 social networks every month. Year on year, these numbers represent a 3% increase in global social users, and that is not even counting. The capacity to leverage social media effectively is a serious core competence and highly useful skill that every professional should be able to execute.

Social media marketing is not just updating Facebook or LinkedIn; rather, it is the understanding of the dynamic relationship between brands, influencers, and consumers. Above and beyond the realm of social media, Search Engine Marketing is one of the most influential disciplines that marketers have learned to bank upon. According to Nosto’s research, 81% of e-commerce leaders said that the rise in living costs creates more importance for onsite search among online shoppers, while the retailers are failing consumers on relevant search results, unnecessary friction, and lack of personalization. Students with SMM experience will better place a company’s website more frequently on a search engine—like Google or Bing—and specifically in the paid advertising at the top and side of a webpage.

This is to capture or garner valuable web traffic from the search engine results page. Content comes in many forms – blog posts, videos, podcasts, infographics, and even social media status updates. Marketers may tinker with keywords and advertisements, but at the end of it all, content is king. Without proper and compelling content, customers would not know how to derive benefits from a product or service, whatever efforts are made towards movement through websites or social media pages. Content is key to brand awareness and may position brands or influencers as thought leaders.

This means that new hires need to understand that creating content is not enough, the content that they come up with has to be relevant to keyword research and optimize them in a strategy. learn online skills with us and develop your digital skills.