SMM
SMM new analytical technique for the complete set of reflection, absorption, and transmission coefficients due to a stratified plasma slab is presented, and it is referred to as the scattering matrix method. SMM slab of nonuniform magnetized plasma is approximated by several sub-slabs, each having a fixed electron density. Using the fact that each sub-slab can be represented by a sum of the reflected and incident field components, partial reflection and transmission coefficients can be obtained by consecutively matching the boundary conditions at all interfaces. Partial and total reflected, absorbed, and transmitted powers as functions of electron density, collision frequency, and electron cyclotron frequency for typical parabolic and exponential density profiles are discussed.Since organizations are making their investments in SMM increase day by day, its evaluation has become increasingly important. The proposed paper adds to the growing body of knowledge concerning SMM strategy by developing a stage model of SMM evaluation and uncovering the challenges in that process. The sample included 18 informants who were key in conducting specialist SMM agency activities; these informants are invaluable because they manage the social media campaigns of a diverse client portfolio. Thematic analysis was used to identify the main dimensions of the SMM evaluation process and related challenges in an exploratory manner. The SMM evaluative framework developed in this study includes six stages: setting the objectives, identifying the KPIs, definition of metrics, data sourcing, and analysis, report generation, and management decision-making. In a view to better understanding and broadening the context related to decision-making associated with the social media strategy, the challenges associated with each of the framework stages are worked out and reported. To mention two important key challenges among these, are the agency/client relationship and the available social media analytics tools.
As organizations raise their investments in SMM day by day, the need for the evaluation of it is also increasing. The proposed paper contributes to this increasing knowledge body by developing a stage model for SMM evaluation and discovering the challenges in the process. The sample was made up of 18 informants who were instrumental in carrying out activities related to SMM specialist agencies. Such informants are extremely valuable because they handle social media campaigns for a very wide portfolio of clients. Thematic analysis was applied to explore the main dimensions of the SMM evaluation process and related challenges. The SMM evaluative framework includes setting the objectives, identification of KPIs, definition of metrics, data sourcing and analysis, report generation, and management decision-making. To understand more comprehensively the context related to decision-making associated with the social media strategy and broaden the challenges associated with each of the framework stages, they are worked out and reported in the view. Of all the mentioned key challenges, there are only two of importance to be noted among many dealing with the said area of agency/client relationship and available social media analytics tools.Hence, this study tries to summarize the research done before regarding the impact of social media marketing on consumer-based brand equity and to find gaps in knowledge. Huge research come in social media marketing, but little research has been done in this respect. Again, less awareness of using social media as a strategic tool limited the business firms to assess the facility properly. Addressing this gap, the present review paper shall, therefore, summarize the scattered writings of scholars and empirical findings on social media marketing (SMM) and consumer-based brand equity (CBBE). The paper provides an enriched avenue for research by identifying some of the voids or areas potentially devoid of research in the extant study and forward direction for future research.
To fill this gap in research, we primarily define SMMS using social media and marketing strategy dimensions. Four major components conceptualize the developmental process of SMMSs: drivers, inputs, throughputs, and outputs. We subsequently validate this taxonomy of SMMSs using information derived from prior empirical studies and with data collected from in-depth interviews and a quantitative survey among social media marketing managers. Finally, inputs from scholars specializing in the field are drawn to propose some fruitful avenues for future research.
Social media aid in extending themselves with social networking sites with which now humans can live some distance and but stay connected.Apart from this media like Facebook create a loyalconnection between product and individual which leads to large advertisement opportunities. Similarly, other social media like Blogs create a platform to post comments on any event that needs to be publicized also can be used as a promotional technique for customers’ adoption as Well as for promotions. Now users are acquiring followers & subscribers and directing them to your social networking page.These media has a aggressive part over different famous publicMedia like Television due to the fact there may be a time hole among social occasion incidence and the time it is being broadcasted. This research paper emphasizes the strategies that can take this viral This is the marketing mode beyond the normal social media at present. As a result, it will also help to build up your community strong enough to make your marketing effective and initiative buying.
Why SMM is an Extremely Powerful Tool?
The power of SMM lies in the unparalleled ability of social media in the three key marketing areas: connection, interaction, and customer data. Not only does social media provide businesses with channels to connect customers in ways previously impossible, but there is simply a phenomenal variety of channels through which to connect with target audiences—from content platforms like YouTube and social sites like Facebook to microblogging services. The dynamic character of the interaction on social media direct communication or passive liking-allows businesses to exploit free advertising through eWOM recommendations between existing and potential customers. While the positive contagion effect from eWOM acts as a valuable driver of consumer decisions, the fact that all these interactions happen on the social network makes them measurable. For example, businesses can measure their social equity—a term for the return on investment from their social media marketing campaigns. Hootsuite, a leading software provider in the social media management space, recommends that an effective SMM strategy has to be targeted. This means the more targeted your SMM strategy is, the better it is. Hootsuite recommends the following action plan to build an SMM campaign with an execution framework and performance metrics.